TALLY / TYPEFORM
Sarah GhekiereSEO & conversion copywriter
SEO writer turning search intent into action.
I research, structure and write content that helps people find the right answer, understand the offer and take the next step. From high-intent landing pages to connected content and lead journeys.
- 8 yearsin SEO and content copy
- Across the journeyfrom search to CRM handoff
MY WORK
Two recent projects.
What each client needed, and how I helped.
Quick-Step
01 / Category-page SEO & localisation
Restructuring laminate, vinyl and wood pages
Customer and keyword research, content consolidation, internal-linking journeys and Sitecore rollout from English (UK) into 15 other languages.
+6% impressionsRebuilt Quick-Step laminate page, first 28 days vs. previous 28 days
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Kangurú
02 / SEO & conversion journeys
Connecting search, sign-up and CRM follow-up
Spanish-language website strategy and copy, lead capture, nurture emails and a coordinated CRM handoff.
~500 organic leadsWorth over $10K in the CRM since August 2026
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About me
I’m Sarah, an SEO and content copywriter with 8 years of experience across Belgium, Latin America and Australia. I work on landing pages, content structure, sign-up journeys and email nurture. Off the clock, I’m a twin sister, word puzzle fan and traveller to 50+ countries.
- Languages
- English, Dutch, French, Spanish, German
- Tools
- Search Console, GA4, Rankshift, SEMrush, Mangools, ATP, Sitecore, CRM workflows, WordPress, Mailchimp
What I do
Landing pages and web copy
Product, solution and campaign pages shaped around search intent, clear information and a useful next step.
Email and nurture
Welcome, follow up and nurture sequences that explain what matters and help people decide what to do next.
SEO content and research
Keyword research, content architecture and page refreshes based on the questions and searches people actually use.
Content journeys
Copy and structure across search, forms, email and CRM handoff when those pieces need to work together.
Brands I’ve worked for
Quick-Step
Pergo
Moduleo
Bloovi
Kangurú
Latest articles
Notes on tools and workflows.
Practical comparisons and guides about tools, workflows and everyday business questions.
What my colleagues say
“Sarah combines a sharp editorial instinct with a strong understanding of what makes content perform. She finds the angle that matters and turns it into copy people actually want to read.”
“Sarah is creative, curious and exceptionally reliable. She brings structure to SEO work and always connects what the brand wants to say with what the customer needs to hear.”